Formly
Formly lets you create, publish, and analyze forms through chat with any AI agent, then fine-tune every detail in a visual editor to collect better.
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About Formly
Formly is a powerful, AI-driven form builder that eliminates the traditional friction of creating forms from scratch. Instead of staring at a blank page, users can simply describe the outcome they want in natural language to an AI agent, and Formly generates a polished, high-converting form in seconds. The product is designed for teams and individuals who need to collect structured data, feedback, applications, or signups without spending hours on manual design and logic setup. Formly integrates seamlessly with popular AI agents including Claude, ChatGPT, Cursor, Codex, and OpenClaw, allowing users to create, publish, and analyze forms entirely through chat. Once the AI generates a draft, users can fine-tune every element in a full visual editor equipped with drag-and-drop blocks, multi-page flows, conditional logic, answer piping, and custom branding. The platform supports a comprehensive set of field types, from text inputs and dropdowns to signatures, ratings, and file uploads. Formly prioritizes data privacy with GDPR-compliant hosting in Europe and a strict no-cookies, no-tracking policy. Submissions can be routed to CRMs, databases, or other tools via webhooks, email notifications, and a REST API. Whether you are screening job applicants, collecting customer feedback, managing event registrations, or qualifying leads, Formly turns your goal into a functional, professional form that people actually complete. The product offers unlimited forms and submissions with a simple, transparent pricing plan and no hidden limits.
Features of Formly
AI-Powered Form Generation
Describe your desired outcome in plain language to an AI agent, and Formly automatically selects the most relevant questions, field types, and page flow. For example, you can say "Create a feedback survey for our beta users" or "Build a job application form with a resume upload," and the agent generates a complete, publishable form. This feature drastically reduces setup time and ensures your forms are optimized for high completion rates from the start.
Full Visual Editor
Every AI-generated form opens in a comprehensive visual editor where you have complete control. You can drag and drop blocks to rearrange fields, create multi-page flows to break long surveys into digestible steps, add conditional logic to show or hide questions based on previous answers, and use answer piping to personalize questions with respondent data. The editor includes a real-time preview so you see exactly how your form will look to users.
Comprehensive Field Types
Formly supports a wide range of input types to handle virtually any data collection need. Beyond standard text inputs and dropdowns, you can include signature fields, rating scales, file uploads, matrices, phone number fields, email inputs, and more. This versatility makes the platform suitable for everything from simple contact forms to complex job applications, medical intake forms, and detailed customer satisfaction surveys.
Advanced Data Routing and Integration
Responses do not sit isolated in a dashboard. Formly offers webhooks that push every submission to any compatible service in real time, eliminating the need for manual data transfer. A REST API allows you to pull responses programmatically, and an MCP (Model Context Protocol) integration lets your AI agent fetch and summarize form data for you. This ensures answers flow directly into your CRM, database, or analytics tools the moment they arrive.
Use Cases of Formly
Lead Qualification and Customer Intake
Marketing and sales teams can use Formly to create targeted lead capture forms that qualify prospects automatically. By describing your ideal customer profile, the AI generates questions that filter high-quality leads from casual visitors. Conditional logic can route qualified leads to different follow-up workflows, while webhooks send each submission directly to your CRM. The result is a streamlined intake process that reduces manual screening time.
Job Application and Candidate Screening
HR teams and hiring managers can generate comprehensive job application forms that include resume uploads, cover letters, skill assessments, and signature fields for consent. Multi-page flows keep the process organized, while answer piping personalizes follow-up questions based on previous responses. Formly handles unlimited submissions, making it ideal for high-volume recruitment drives where you need to screen hundreds of applicants efficiently.
Customer Feedback and Product Research
Product managers and customer success teams can create detailed feedback surveys, Net Promoter Score (NPS) forms, and beta testing questionnaires. The AI suggests relevant rating scales, open-ended questions, and multiple-choice options based on your stated goal. Analytics track completion rates and response summaries, while your AI agent can provide weekly breakdowns of common themes, such as feature requests or pain points, directly in chat.
Event Registration and Signups
Event organizers can build registration forms that collect attendee details, session preferences, dietary restrictions, and payment information. Conditional logic can show different pricing tiers based on early bird status, and file uploads allow for headshots or presentation materials. Embed the form on your event website or share a short link, and use webhooks to sync attendee data with your email marketing platform or ticketing system.
Frequently Asked Questions
How does Formly generate forms from a chat description?
You connect Formly to your preferred AI agent (Claude, ChatGPT, Cursor, Codex, or OpenClaw) with a one-time setup that takes about two minutes. After that, you simply describe the outcome you want, such as "I need to screen 200 job applicants" or "Create a feedback survey for our beta users." The agent translates your goal into a structured form with relevant questions, field types, and page flow. You can then review and edit the draft in the visual editor before publishing.
Is my data secure and compliant with privacy regulations?
Yes. Formly hosts all data in Europe and is fully GDPR compliant. The platform does not use cookies or track your form responses in any way. Your data remains yours, and Formly does not access or analyze your submissions. This makes it suitable for sensitive data collection such as job applications, medical intake, and customer information where privacy is critical.
Can I customize the look and feel of my forms?
Absolutely. Formly provides full custom branding capabilities. You can add your company logo, choose custom colors and fonts, and style the form to match your brand identity. The visual editor allows you to fine-tune every element, including layout, button styles, and background. You can also embed forms directly on your website using an embed code, share them via a short link, or host them on your own custom domain.
What happens to the form responses after they are submitted?
Each submission is stored securely in your Formly dashboard where you can view analytics, track completion rates, and export data. For real-time data routing, you can configure webhooks to push every submission to your CRM, database, or any other service that accepts webhooks. You can also set up email notifications to alert your team when a new response arrives. Additionally, your AI agent can fetch and summarize responses for you through the REST API or MCP integration.
Pricing of Formly
Formly offers a single, simple pricing plan that includes unlimited forms and unlimited submissions. You can cancel anytime with no long-term commitment. The plan provides access to all features including AI-powered form generation, the full visual editor, all field types, webhooks, API access, custom branding, and GDPR-compliant hosting. There are no hidden fees, no per-submission charges, and no limits on the number of forms you can create. This straightforward approach ensures you can scale your form collection efforts without worrying about escalating costs.
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