max

max is an autonomous AI sales agent, or AI SDR, designed to run B2B prospecting from start to finish. Unlike traditional sales tools that require stitching together separate solutions for prospecting, data enrichment, intent monitoring, and copywriting, max operates as a single, unified system. It handles the entire outbound workflow: building targeted lead lists, scoring accounts by fit, detecting real-time buying signals, and crafting personalized cold outreach messages that drive replies.

The core value proposition of max is its ability to automate the busywork of sales development while keeping human oversight intact. Founders, SDRs, and revenue teams can plug max into their sales stack and let it autonomously find ideal buyers, map go-to-market strategies, and deliver warm, qualified leads directly to their inbox or Slack. max works alongside the sales team, not instead of it, giving users the flexibility to review and approve suggestions or let the agent run on full autopilot.

max is built for sales teams that want pipeline without the manual grind. It monitors a wide range of high-intent signals across the web, including LinkedIn profile activity, company page engagement, reactions, comments, new job postings, hiring sprees, funding rounds, and executive changes. Every lead is fully enriched with verified email, direct phone, LinkedIn profile, and company context, so no manual research is needed. The result is a steady stream of warm, qualified leads that are ready for outreach, all delivered without the need to babysit dashboards or constantly check multiple tools.

Trusted by over 600 sales teams, max is designed to replace the fragmented approach of using separate data providers, intent platforms, and copywriters. It provides a seamless end-to-end solution that saves time, improves lead quality, and helps sales teams act on buying signals before their competitors do.

AI-Powered ICP Filtering

max automatically filters leads against your Ideal Customer Profile (ICP) based on industry, company size, job titles, and geographic region. When you drop your website URL, max reads your site and builds a precise ICP that defines who your ideal buyers are. This ensures that every lead delivered to you has already been vetted for fit, so you only see high-quality prospects that match your target audience. No more sifting through irrelevant contacts or wasting time on leads that will never convert.

Intent Signal Detection

max continuously monitors the web for high-intent buying signals that indicate a prospect is ready to engage. It tracks LinkedIn profile activity, company page posts, reactions, comments, and new job updates. It also catches signals like hiring sprees, fresh funding rounds, new executive hires, and product launches. When a hot signal is detected, max alerts you immediately via Slack or email, allowing your sales team to act on opportunities in real time, often before your competitors even know about them.

Full Lead Enrichment

Every lead that max sources comes fully enriched with all the data you need to reach out. This includes verified email addresses, direct phone numbers, LinkedIn profile URLs, company name, industry, company size, and location. There is no manual research required. The enrichment happens automatically in the background, so your team can focus on crafting personalized messages and closing deals rather than digging for contact information.

Seamless Integrations

max integrates directly with popular sales tools like Overloop, Instantly, and Lemlist, allowing you to push leads into your existing sales stack with a single click. It also supports Zapier, Make, and any webhook, giving you the flexibility to connect max to your CRM or any custom workflow. This means you can automate the entire lead flow from detection to outreach without manual data entry or complex setup.

Automating Outbound Prospecting for SDR Teams

SDR teams can use max to replace the manual, time-consuming process of building target lists, researching prospects, and monitoring for buying signals. Instead of spending hours scrolling LinkedIn or switching between multiple tools, SDRs can rely on max to find ideal buyers, score accounts by fit, and deliver warm leads every morning. This frees up their time to focus on high-value activities like qualifying conversations and closing deals, while max handles the repetitive groundwork.

Real-Time Lead Capture for Revenue Teams

Revenue teams that need to act fast on market opportunities can use max to catch buying signals in real time. When a prospect posts about a relevant topic, comments on a competitor's content, or gets promoted to a decision-making role, max detects the signal immediately and delivers the lead to Slack or email. This allows revenue teams to reach out while the prospect is actively engaged, increasing the likelihood of a positive response and shortening the sales cycle.

Streamlining Lead Qualification for Founders

Founders who wear multiple hats often lack the time to manually qualify leads. max automates this process by filtering every lead against the ICP and scoring them by fit. Founders can set up max in minutes by simply providing their website, and the agent will start delivering a curated list of high-intent leads that match their ideal customer profile. This ensures that founders only spend time on prospects that are most likely to convert, helping them build pipeline without distracting from other business priorities.

Enabling Data-Driven Cold Outreach

Sales teams that struggle with generic cold emails can use max to craft personalized outreach messages based on real-time signals. Because max catches specific buying signals like a new job post, a comment on a LinkedIn post, or a funding announcement, the outreach can be tailored to that specific trigger. This makes the message more relevant and increases reply rates. Teams can also use max to enrich each lead with verified contact details, ensuring that every email reaches the right person.

How does max determine my Ideal Customer Profile (ICP)?

max reads your website content to automatically build your ICP. It analyzes your products, services, target industries, typical company size, and job titles of your buyers. You can also manually refine the ICP criteria within the platform to ensure the leads match your exact requirements. The system then uses this profile to filter all incoming leads, so only those that fit your specified parameters are delivered to you.

What kind of buying signals does max track?

max tracks a wide range of high-intent signals from across the web. This includes LinkedIn profile activity, company page engagement, reactions, comments, new job postings, hiring sprees, fresh funding rounds, new executive hires, and product launches. It also monitors for specific keywords and topics that indicate a prospect is actively researching solutions in your space. All signals are captured in real time and used to prioritize leads.

Can I review leads before max sends outreach?

Yes, max is designed to work alongside your sales team, not replace it. You have full control over the workflow. You can choose to review and approve every lead before any outreach is sent, or you can let max run on autopilot and send messages automatically. The platform also allows you to customize the messaging templates and set rules for when and how leads are contacted.

What integrations does max support?

max integrates directly with popular sales prospecting tools like Overloop, Instantly, and Lemlist. It also supports Zapier, Make, and any custom webhook, which allows you to connect max to virtually any CRM or sales stack. This means you can automatically push enriched leads into your existing workflows without manual data entry. More integrations are added regularly based on user demand.