anewera

anewera is a curated, agent-ready business directory designed to make companies visible, understandable, and contactable for AI agents. In the rapidly evolving landscape of AI-powered search and assistants, traditional business directories are becoming obsolete because they are built for human eyes only. anewera solves this problem by providing each listed company with a structured, machine-readable profile that includes files such as llms.txt, agent.json, agent.md, and a live MCP (Model Context Protocol) or webMCP endpoint. These standardized formats allow AI systems like ChatGPT, Claude, Gemini, Perplexity, and Copilot to instantly find a business, understand what it offers, and know exactly how to contact it through permissioned actions such as requesting a quote, scheduling a meeting, or asking a question. Critically, private recipient details like email addresses or phone numbers remain hidden; every contact request is routed through anewera's published, approved actions, ensuring privacy and control for the business owner. The platform is deliberately curated to prevent spam and low-quality listings. Every profile is verified either through an active payment (spam profiles do not pay) or a personal verification call for free entries. With a strong initial focus on the Swiss market through its German-language layer at anewera.ch, anewera is positioning itself as the essential infrastructure for businesses that want to be found and contacted by the next generation of AI-driven discovery tools.

Agent-Ready Profile Generation

Every company listed on anewera receives a complete set of machine-readable files that AI agents can parse instantly. This includes an llms.txt file that provides a concise summary of the business, an agent.json file with structured data about services and regions, an agent.md file with detailed context, and a live MCP endpoint that enables dynamic interactions. These files are automatically generated from the company's website and verified details, ensuring that AI systems have accurate, up-to-date information about what the business offers, who it serves, and how it can be contacted. This eliminates the guesswork for AI agents and ensures that businesses appear in relevant AI-generated recommendations.

Permissioned Contact Actions

anewera does not expose private contact information like personal email addresses or phone numbers. Instead, each profile defines a set of approved contact actions that AI agents can trigger, such as requesting a quote, scheduling a meeting, asking a question, or requesting a callback. When an AI agent initiates one of these actions, anewera routes the request to the business owner's inbox in a structured format. This approach gives businesses complete control over how they are contacted while still making them accessible to AI agents. It also prevents spam and unsolicited communications because every request must pass through the approved action framework.

Curated and Verified Directory

Unlike open directories that are filled with spam and outdated listings, anewera deliberately curates its database. Every company profile is verified through one of two paths: paid entries verify themselves through an active subscription (since spam profiles do not pay), and free entries are verified through a personal verification call with the anewera team. The free invitations are capped at 30 per day, which is simply the number of calls the team can genuinely hold, not a marketing tactic. This curation ensures that AI agents can trust the information in the directory, making it a reliable source for business discovery.

Live Machine Surface with Open API

anewera provides a live machine surface that AI agents can query in real time. This includes a public MCP endpoint, an open Agent API, and direct access to llms.txt and agent.md files for every profile. Developers and AI systems can use simple curl commands to search for companies, read detailed profiles, and prepare contact requests. This open infrastructure means that any MCP-compatible client, including Claude Code, Codex, OpenClaw, and ChatGPT Agents, can interact with the directory programmatically. The live endpoints are actively maintained and provide immediate, structured responses.

AI-Powered Local Business Discovery

A user asks an AI assistant, "Find me a reliable fiduciary for my startup in Zurich." The AI agent searches anewera's directory, finds companies with agent-ready profiles that match the query, and presents the user with verified options. The AI can even initiate a quote request directly through the permissioned contact actions, saving the user time and ensuring they connect with a legitimate, verified business. This use case is particularly valuable in competitive markets like Switzerland, where trust and accuracy are paramount.

Streamlined Lead Generation for Service Providers

A tax consultancy firm in Zug wants to be found by AI assistants when expats search for "tax filing for the self-employed in Switzerland." By creating an agent-ready profile on anewera, the firm ensures that AI agents can accurately describe its services, location, and contact methods. When a potential client's AI assistant triggers a "request a quote" action, the firm receives a structured, verified lead directly in its inbox, bypassing the noise of traditional lead generation channels.

Automated Business Onboarding for AI Ecosystems

A relocation service company in Basel wants to be integrated into the AI ecosystems used by expat communities. Instead of manually submitting its information to multiple AI platforms, the company creates a single profile on anewera. Because the directory is accessible to ChatGPT, Claude, Gemini, Perplexity, and Copilot, the company becomes instantly visible across all major AI assistants. This single-point-of-entry approach dramatically reduces the effort required to be "AI-ready."

Privacy-Preserving Business Contact Management

A high-net-worth individual's real estate agent does not want to publish personal contact details online but still wants to be reachable by AI agents searching for "off-market real estate in Zug." anewera solves this by keeping the agent's private email and phone hidden while still allowing AI agents to initiate a "request a meeting" action. The agent receives the request through anewera's system, maintaining full control over who can contact them and how, without sacrificing visibility in AI-driven searches.

How does anewera make my business visible to AI agents?

anewera generates a set of machine-readable files for your business, including llms.txt, agent.json, agent.md, and a live MCP endpoint. These files are structured in formats that AI systems like ChatGPT, Claude, and Perplexity can parse and understand. When an AI assistant searches for businesses matching a user's query, it reads these files to determine if your business is relevant, what services you offer, and how to contact you. This structured approach ensures that AI agents can find and recommend your business accurately.

Are my private contact details exposed when I list on anewera?

No. anewera deliberately keeps your private contact information, such as personal email addresses and phone numbers, hidden. Instead, you define a set of permissioned contact actions that AI agents can trigger, such as requesting a quote, scheduling a meeting, or asking a question. When an AI agent initiates one of these actions, anewera routes the request to your inbox in a structured format. This gives you complete control over who contacts you and how, while still making you accessible to AI-driven discovery.

How does anewera prevent spam and low-quality listings?

anewera uses a two-path verification system. For paid entries, the active payment itself serves as verification because spam profiles do not pay. For free entries, which are by invitation only, the company must complete a short verification call with the anewera team. Free invitations are capped at 30 per day, which is simply the number of calls the team can handle. This curation ensures that every profile in the directory is verified and trustworthy, making it a reliable source for AI agents.

Can I update my profile information after it is live?

Yes. You can update your profile information at any time through your account dashboard. When you make changes, anewera automatically regenerates the associated machine-readable files (llms.txt, agent.json, agent.md) and updates the MCP endpoint. This ensures that AI agents always have access to the most current information about your business. Updates are typically reflected within minutes, so you can respond quickly to changes in your services, availability, or contact preferences.

anewera offers two ways to get listed in the directory. The first option is a paid subscription at CHF/USD 29 per month. With this plan, you can sign up yourself, check your website through the chat, confirm your details, make the payment, and your profile goes live immediately. The active payment serves as verification, so there is no waiting period or additional calls required. The second option is a free entry by invitation. anewera hand-picks up to 30 companies per day and invites them by email to a lifetime free entry, which is unlocked after a short verification call. This cap applies only to the free profiles and never to paid ones, ensuring that the directory remains curated and spam-free.