Videowise

Videowise is an AI-powered video commerce platform designed specifically for ecommerce brands looking to convert more shoppers, scale their video production, and drive measurable growth. The platform transforms video from passive content into an active, shoppable revenue engine that works across every customer touchpoint, including product detail pages (PDPs), homepages, collection pages, and social channels. Built for modern ecommerce teams, Videowise helps brands increase conversion rates, average order values, and revenue per session by embedding video directly into the purchase journey. The platform is trusted by over 4,000 brands and retailers and is the highest 5-star rated video commerce platform on G2, Shopify, and TrustPilot. Its core value proposition is turning video into a direct path to purchase, with full revenue attribution so brands always know what is working. Videowise also leverages AI to automatically repurpose user-generated content (UGC) and live shopping replays into short, high-performing clips, and offers an AI Studio to generate studio-quality product visuals from simple images. With proven results including a 35% increase in conversion rates, a 28% increase in average order value, and a 20% increase in revenue per session, Videowise is the go-to solution for brands seeking conversion rate optimization uplifts through video commerce.

Shoppable Videos

Videowise allows brands to turn any video into a direct path to purchase by embedding shoppable elements seamlessly across product detail pages, homepages, and collection pages. This feature is the benchmark in conversion uplift, enabling customers to click and buy directly from the video without leaving the page. The platform supports full customization, ensuring videos match brand aesthetics while driving measurable revenue. With full revenue attribution, brands can track exactly which videos convert and influence sales, making shoppable videos a powerful tool for boosting conversion rates and average order values.

Live Shopping

Videowise redefines live selling by enabling real-time checkout during live shopping events that can be broadcast everywhere at once. After the stream ends, the platform automatically converts replays into shoppable on-demand experiences, allowing brands to continue generating revenue long after the live event. This feature has proven to drive significant results, with one brand generating over $2.8 million in new revenue from live shopping. Live shopping events are fully integrated with the ecommerce backend, ensuring seamless inventory management and checkout, while real-time analytics provide insights into viewer engagement and conversion.

AI Media Library and AI Clips

The AI Media Library acts as the intelligence layer for all video assets, making every video instantly searchable, organized, and reusable across teams and campaigns. Videowise AI automatically understands the content of each video, tagging and categorizing it for easy retrieval. Additionally, the AI Clips feature automatically breaks longer videos into high-performing, reusable short clips optimized for ads, PDPs, and social channels. This dramatically scales video production without increasing headcount, turning every piece of content into an infinite growth asset that can be deployed across multiple sales channels.

Performance Analytics

Videowise provides comprehensive performance analytics that give brands clear, actionable insights into which videos drive revenue, influence conversions, and accelerate growth. Unlike basic video views, this feature offers full revenue attribution across every video, allowing brands to see exactly how each piece of content contributes to the bottom line. Metrics include conversion rates, average order value, revenue per session, and more, all presented in an intuitive dashboard. This data-driven approach enables brands to optimize their video strategy continuously, focusing resources on the content that delivers the highest return on investment.

Boosting Conversion Rates on Product Detail Pages

Ecommerce brands can use Videowise to embed shoppable videos directly on product detail pages, turning passive browsing into active purchasing. By showing product demonstrations, customer reviews, and lifestyle content with clickable buy buttons, brands can significantly increase conversion rates. For example, one brand saw a 15% increase in conversion rates by adding shoppable UGC videos to their PDPs. This use case is ideal for any online retailer looking to reduce friction in the buyer journey and provide customers with the visual proof they need to make a purchase decision.

Running High-Impact Live Shopping Events

Brands can host live shopping events using Videowise to sell products in real time across multiple channels simultaneously. This use case is perfect for product launches, flash sales, or seasonal promotions where urgency and engagement drive conversions. The platform supports real-time checkout, so viewers can purchase without leaving the live stream. After the event, the replay is automatically converted into a shoppable on-demand experience, extending the revenue window. One brand generated over $2.8 million in new revenue from a single live shopping strategy, demonstrating the massive potential of this feature.

Repurposing User-Generated Content for Social Commerce

Videowise enables brands to collect, manage, and control usage rights for user-generated content automatically through its UGC Hub. Brands can then use the AI Clips feature to break down longer UGC videos into short, high-performing clips optimized for TikTok, Instagram, and Facebook. These clips can be made shoppable, allowing customers to purchase directly from social media posts. This use case is ideal for brands with active social communities who want to turn organic content into a direct revenue channel without manual editing or additional production costs.

Scaling Product Video Production with AI

Brands with large product catalogs can use Videowise AI Studio to generate studio-quality product videos from simple product images. This feature eliminates the need for expensive photoshoots or video production teams, allowing brands to create consistent, high-quality video content at scale. The AI-generated videos are ready to publish across the site with a single click and can be made shoppable immediately. This use case is particularly valuable for fast-growing ecommerce brands that need to produce video content for hundreds or thousands of products quickly and efficiently.

How does Videowise improve conversion rates?

Videowise improves conversion rates by embedding shoppable video content directly into the customer journey, reducing friction between product discovery and purchase. When customers can watch a video demonstration or review and click to buy without leaving the page, they are more likely to complete the transaction. The platform has been proven to increase conversion rates by an average of 12% or more, with some brands seeing uplifts as high as 35%. Additionally, full revenue attribution allows brands to identify which videos perform best and optimize their strategy accordingly.

Can Videowise integrate with my existing ecommerce platform?

Yes, Videowise is designed to integrate seamlessly with major ecommerce platforms, including Shopify and others. The platform offers native integrations that allow brands to embed shoppable videos on product detail pages, homepages, and collection pages without any complex coding. It also syncs with your product catalog, inventory, and checkout system to ensure a smooth customer experience. Over 4,000 brands and retailers trust Videowise, and it holds a 5-star rating on Shopify with over 250 reviews, demonstrating its reliability and ease of integration.

What is the difference between Videowise and standard video hosting platforms?

Unlike standard video hosting platforms that simply store and play videos, Videowise is purpose-built for video commerce. It makes every video shoppable with clickable buy buttons, provides full revenue attribution to track exactly which videos drive sales, and uses AI to automatically repurpose content into high-performing clips for ads and social media. It also supports live shopping with real-time checkout and offers an AI Studio for generating product videos from images. Standard video platforms lack these commerce-specific features, making Videowise the superior choice for ecommerce brands focused on conversion rate optimization.

How does the AI Clips feature work?

The AI Clips feature uses artificial intelligence to automatically analyze longer videos, such as live shopping replays or UGC content, and break them down into shorter, high-performing clips. These clips are optimized for use in ads, on product detail pages, and across social media channels. The AI identifies the most engaging moments, product highlights, and key calls to action, then creates ready-to-publish clips that can be made shoppable with a single click. This dramatically scales video production without requiring additional editing resources, turning every piece of content into multiple growth assets.